Sharing the best of kawaii since 2008
Super Cute Kawaii is the UK’s longest-running kawaii blog. Our team of writers cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, Japan travel tips and lots more! We even published a book with Pop Press/Penguin, The Super Cute Book of Kawaii.
Subscribe for a weekly dose of kawaii!
Every Sunday we’ll send out a newsletter so you can catch up with our blog posts from the week. We’ll also include other rotating features including extra bonus content, sneak previews, seasonal crafts, cute links from around the web, shop discounts and more.
It’s free, forever!
Every subscriber gets every email for free. In fact, you even get additional content that we don’t share on our blog or social media! It’s not possible for us to create paid subscriptions (due to boring digital tax reasons) but we work really hard for very little money. If you enjoy our newsletters and would like to support us, you can do so on Ko-Fi, where we also have free/pay-what-you-can digital downloads and craft templates. You can also buy our book, or just tell your friends to subscribe.
Get the newsletter however you like it
With Substack, you can get the newsletters as emails straight to your inbox or use the Substack app to read it alongside your other subscriptions. You can unsubscribe easily at any time and we’ll never share your details with anyone else. If you have other questions about Substack, visit their website.