Sharing the best of kawaii since 2008

Super Cute Kawaii is the UK’s longest-running kawaii blog. Our team of writers cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, Japan travel tips and lots more!

Subscribe for a weekly dose of kawaii!

Every Sunday we’ll send out a newsletter so you can catch up with our blog posts from the week. We’ll also include other rotating content including sneak previews, seasonal crafts, cute links from around the web, SCK staff recs, exclusive offers and more.

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